Why it’s cult:
Everybody in the Cult’s getting tipsy! Serious skin, hair and body care heroes that don’t take themselves super seriously, Drunk Elephant’s rise to the top of the industry pops has been (rightfully!) meteoric. Founded by Tiffany Masterson who wanted to formulate products without any ‘fillers’, this all-star collection is powered by biocompatible actives – a mix of synthetic and plant-derived extracts – that skin recognises and knows what to do with. And, because of their ingredient-elimination philosophy, you won’t find any of the following ‘Suspicious 6’ – drying alcohols, silicones, SLS, chemical screens, essential oils or fragrances/dyes – so you can ‘reset’ your complexion and help both your skin and your tresses to flourish like never before.
Introducing Drunk Elephant’s all-new and utterly must-have hair and body range, created by the brand’s CEO, Tiffany because “Skin is skin – and whether we call it the scalp or the eye area or the legs, it can only function at its healthiest when it’s treated with smart, nourishing, skin-compatible ingredients. All skin deserves to be respected with ingredients it can get along with.” Created in collaboration with professional hair stylist – and creator of ‘The Rachel’ haircut – Chris McMillan, together they created a line of hair care that focuses on the scalp – products that dissolve years of buildup while nourishing hair with biocompatible proteins and oils. The rest just grew from there. Formulated with a coconut amino acid blend to add strength and manageability to hair for a glossy, bouncy finish without stripping coluor or damaging the shaft as it lifts away dirt and product build-up, Polyquaternium-10 and Polyquaternium-7 to condition, fight frizz, detangle and add shine between shampooing, as well as marula, sacha inchi seed and argan oil to moisturise, calm irritation add shine and protect against heat styling.
How to use:
- Apply to wet hair and massage. Rinse well. Do not repeat. Follow with Cocomino Marula Cream Conditioner.
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Coconut Alkanes, Sclerocarya Birrea Seed Oil, Argania Spinosa Kernel Oil, Passiflora Edulis Seed Oil, Plukenetia Volubilis Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Rosa Canina Fruit Oil, Glycerin, Sodium PCA, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Glycol Distearate, Sodium Lactate, Equisetum Arvense Extract, PCA, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalalnine, Proline, Serine, Threonine, Valine, Adansonia Digitata Seed Extract, Trisodium Ethylenediamine Disuccinate, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Citric Acid, Aspartic Acid, Polyquaternium-10, Polyquaternium-7, Laureth-4, Coco-Caprylate/Caprate, Caprylyl Glycol, Sodium Benzoate, Chlorphenesin, Phenoxyethanol