Why it’s cult:

Founded by Tiffany Masterson who wanted to formulate products without any ‘fillers’, Drunk Elephant’s all-star collection is powered by biocompatible actives – a mix of synthetic and plant-derived extracts – that skin recognises and knows what to do with. Now making their beloved brightening serum even better, the new and improved C-Firma Fresh Day Serum comes with two vials (a liquid serum base and a vial containing 15% l-ascorbic acid powder) that you mix before first use to create an ultra-stable formula that’s fresh for six months.

Description:

The newly reformulated yet still super-potent vitamin C day serum is brimming with antioxidants, essential nutrients and fruit enzymes, all of which work together to firm and brighten the appearance of skin and minimise signs of ageing. It’s powered by 15% pure l-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E — supported by a host of antioxidants and enzymes — which work to neutralise aggressors and replenish precious lipids to diminish the visibility of lines and pigment patches. Also starring pumpkin ferment and pomegranate extracts, the serum enzymatically dissolves dead surface skin cells for a smoother-than-smooth texture. Finally, a sodium hyaluronate cross-polymer quickly penetrates your skin and provides intense hydration. The result? A noticeably brighter, more radiant complexion, with signs of ageing and photo damage minimised.

How to use:

Directions: Pour all of the liquid serum base into the vial containing the 15% l-ascorbic acid powder. Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form—that’s OK! Next, insert the vial into C-Firma’s opaque outer container with the pump facing to the left until it snaps into place. Your C-Firma™ Fresh Day Serum is ready to use! Once mixed, C-Firma™ will stay fresh for six months. No need to refrigerate. Warning: Mix only as intended. Avoid contact with eyes.

Suggested use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skin care smoothie. Don’t forget to top it off with sunscreen! WARNING: Use only as directed. For external use only. Avoid contact with eyes.

Ingredients: