Eye Sets

Build irresistibly thick and lifted lashes with every stroke of this longwear mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless. Hella big, hella bold, hella thick lashes that...

Weightless, hyper-metallic highlighter in a creamy powder texture for a foil-like glow that lasts all day and night. Just when you thought Killawatt couldn’t get better. Killawatt Foil Freestyle Highlighters enter the game with the same creamy texture of the original in a new,...

CREAMY, LONG-LASTING. ENDLESS WAYS TO GLOW FOR FACE + EYES. Weightless, longwear cream-powder hybrid highlighters that range from subtle dayglow to insanely supercharged in solos and expertly paired duos. Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect...

MATTE CONTOUR. CREAM-TO-POWDER FORMULA.  LONGWEAR, LIGHT-AS-AIR LAYERING. A contour stick in a longwear, light-as-air matte formula in a range of shades for all skin tones. With Match Stix Matte Contour Skinsticks, you can contour in a range of shades obsessively fine-tuned and tested to...

THE LIP STAIN THAT HITS DIFFERENT VIBRANT LIP TINT WITH ALL DAY JUICY HYDRATION Instant and all day hydration for an effortless low-maintenance lip tint, featuring an oil-in-water innovation with squalene. Splash on this lip stain that goes on glossy and leaves behind a...

Buildable, medium to full coverage foundation with climate-adaptive technology to fight heat, sweat + shine. Your out all day, or up all night, fresh AF foundation! A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning...

  LIGHT-AS-AIR SETTING. PHOTO-SOFT FINISH FOR ALL. A superfine, weightless loose setting powder curated in 8 sheer shades to perfect and extend makeup wear for that filtered, photo-ready finish on lock. When looking good is the name of the game, your makeup better be...

BUILDABLE LIGHT TO FULL COVERAGE FOR ALL. LONGWEAR, LIGHT AS AIR, CREASE-RESISTANT. The award-winning foundation that forever changed the game, now in a longwear, light-as-air powder to deliver light to full coverage in a non-cakey soft matte finish in 50 shades for all. It’s...

The Good Molecules Lightweight Daily Moisturizer smoothes, hydrates, and preps your skin for makeup. The bestselling moisturizer was recently reformulated with avocado oil and even more hyaluronic acid to nourish and hydrate the skin while maintaining a lightweight texture. Plus, shea butter and a naturally derived...

Your favorite filter in a bottle is back, and it’s better than ever! With the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish AND… it’s fragrance-free! The true filter...

A flawless, filtered finish The luxuriously creamy stick formula melts into the skin for a natural filtered finish that lasts up to 10 hours. Whether you prefer full coverage or barely any at all, this versatile formula will let you be the master of...

Calling all Huda-holics: your newest obsession is here. These ultra-covetable kits contain all three of the lip products that have made this brand (rightfully) famous: mini versions of the liquid matte to end all liquid mattes and the stunning strobing gloss, plus a Lip...

The Huda Beauty Easy Bake Loose Powders are inspired by Huda’s strong belief that the technique of baking is a key step to a flawless finish while ensuring long-lasting, melt proof makeup.Easy Bake is easy to use due to its unique powder net which...

A silicone-free ultra-blurring primer that is good for your skin, and so easy to use! Our Easy Blur Primer is packed with blurring polymers that help instantly control excess oil, smooth texture and blur pores. This translucent pink jelly-textured primer blends to clear on...

  A velvety blush with a marbled formula developed to give all skin tones a beautifully natural, fresh-faced flush of color and a soft-focus glow. Infused with antioxidants & skin-loving ingredients like Damascus rose oil, red bell pepper extract, plant-derived squalene, shea butter AND...

A hydrating, creamy lip and cheek tint that gives a harmonized pop of color that can be taken from subtle to vibrant in just a few strokes. Hyaluronic Acid Powder and Coconut Extract makes Lip Blush, ultra-comfortable, hydrating, and lightweight, all while having major...

A highly comfortable, long wear liquid lipstick that dries matte with intense color pay-off and transfer-proof properties.

Fiercely Pigmented Shades & Creamy AF Textures Unleash your wild side with these 4 limited-edition, universal mini eyeshadow palettes, each featuring a fierce color combo that reflects your inner animal! Whether you want a soft pop of color or a wild smokey eye, we’ve...

These nine-well palettes are loaded with 4 luxe, innovative textures that look unreal on everyone, including suede-soft mattes, complementary metallics (sparkly & foiled!), plus 1 never-seen-before multi-reflective, 3D embossed python print! The creamy mattes blend seamlessly on the lid, while the stunning, semi-sheer metallics...

Double the effects of your skin care routine using two types of cotton pads. The compressed pad wipes away irritants and gently exfoliates to create soft and smooth skin while the sponge pad soaks up the perfect amount of toner to deliver full hydration...