Products

Elf Flawless Finish Foundation Our best-selling liquid foundation now in 40 shades! The lightweight, oil-free formula blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Helps restores uneven skin textures and tones for visibly brighter skin. Perfect for all...

Nourishing tinted lip oil with a high-shine finish An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color. Why you'll love it: Non-sticky, hydrating lip oil with a high-gloss finish Plush, oversized cushion applicator hugs lips Infused with lip-loving ingredients...

What it is: An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color - new shades available!  Why you'll love it: Non-sticky, hydrating lip oil with a high-gloss finish Plush, oversized cushion applicator hugs lips Infused with lip-loving ingredients to nourish your...

Complexion glow booster for a glowing, soft-focus look A multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more...

Buy ELF Illuminating Mist & Set Spray in Pakistan The Illuminating Mist & Set spray gives your makeup a lasting radiant finish. Instantly achieve a glowy look with the green tea and vitamins A, C, and E infused formula. Enjoy refreshed skin and fade...

What is it: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, perfectly defined brows. Why we love: Dual-sided, retractable design Creamy, smudge-proof formula Fine tip for extreme accuracy Key Ingredients: Grapeseed Oil - Conditions and promotes healthy hair growth Vitamin...

This quick-dry formula instantly enhances the lash line with rich and long-lasting color. The felt tip pen allows you to create a sleek or bold line with complete precision. It glides on smoothly without smudging, feathering, or running! HOW TO USE: Shake well before...

Makeup primer that leaves skin with a radiant glow Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. What we love: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. Velvety...

  This multipurpose Matte Magic Mist & Set spray gives your makeup a lasting, shine free finish in seconds. Infused with vitamins B, E, and arctium majus root. Enjoy a shine free look today.   How to use Hold the bottle 12 - 16...

  This mattifying, skin-perfecting putty primer has a velvety texture that glides effortlessly over the skin smoothing over imperfections. Infused with kaolin clay and white charcoal to help absorb excess oil and grip makeup for all-day wear. The result? A smooth, poreless, shine-free, matte...

E.L.F. Poreless Putty Primer Universal Sheer This skin perfecting poreless putty primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless...

What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup...

A sticky gel-based face primer with 4% niacinamide A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help...

Acne-fighting face primer with Salicylic Acid Same formula, new look! An acne-fighting face primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Don’t just cover blemishes—get them under control and put your best face forward. This...

3 makeup primers create a flawless complexion What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face or for different end looks Creates the...

What it is: A buildable, multi-use cherry blush tint with a hydrating, watery texture for a sheer, long-lasting stain Why you'll love it: Multi-use lip and cheek tint for a sheer wash of color Hydrating watery texture delivers a natural flush finish Long-lasting, transfer-resistant stain...

What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish. Why you'll love it: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey  Infused with 1% Hydrating Hibiscus Complex, plus pomegranate,...

Elf Waterproof Eyeliner Pen Black This waterproof liquid eyeliner pen easily creates thin or thick lines with intense color. The quick-dry smudge proof liquid eyeliner formula instantly enhances the lash line with long lasting color. The felt tip pen applies color smoothly without smudging,...

Embryolisse Lait Crème Concentré - Daily Face and Body Cream Multi-function moisturizer. Recommended by pharmacists and used by professional make-up artists, everyone swears by this multi-functional product to take care of fragile skin and keep it beautiful. Its winning formula includes a blend of...

ESSENCE TROUBLE DOUBLE WATER PROOF MASCARA 12ML It is designed to keep your lashes looking freshly curled and voluminous all day long—even under water. Its long-lasting formula ensures smudge-proof and waterproof results that last up to 16 hours.